For real estate teams

Cicada for real estate teams.

It logs every lead in the CRM, books the viewings, chases the follow-ups and pulls the market numbers before a valuation. You text it between showings.

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Marta · iMessage

Marta · 5:48 PM

showing at 6 on hawthorne, who's coming and what do they care about

Cicada · 5:49 PM

The Patels, second viewing. They asked about the school district and whether the garage fits two cars. On the first call they said their ceiling is $640k; the listing is $655k. Comps from the last 90 days are in the one-pager.

DOC

14 Hawthorne Ave · comps and notes

1 page · 6 recent sales, their questions, open items

Open

Marta · 6:41 PM

they loved it, want a second look saturday. log it and send them times

Cicada · 6:42 PM

Logged in HubSpot with tonight's notes. Saturday at 10 and 11:30 are free for you, and the email with both times is drafted. Send it?

👍

Cicada · 6:43 PM

Sent from your Gmail. I'll text you when they pick one.

iMessage · one-to-one · the prep before the showing, the follow-up after

The short answer

What does Cicada do for real estate teams?

For a real estate team, Cicada is an AI agent that keeps the pipeline moving between showings. It reads new leads from your inbox, the portals' lead emails and your web form, logs them in your CRM and drafts the first reply. It schedules viewings in Google Calendar, preps you with what the buyer asked and what they've already seen, and chases the follow-ups people promised. Before a valuation it reads recent sales and listings on the web and builds a one-pager. Each agent on the team gets their own Cicada, and every message to a client waits for your yes.

What it does

What your real estate team does.

Logs every lead

Reads new leads from your inbox, the portals' emails and your web form, puts them in HubSpot or Salesforce with the source, and drafts the first reply for your yes.

Schedules viewings

Finds the times that work for you and the buyer, puts the viewing in Google Calendar with the address and notes, and moves it when plans change.

Preps every showing

Before each viewing: who's coming, what they asked, what they've already seen and what they said they could spend.

Chases the follow-ups

Tracks who promised what (a pre-approval letter, a second viewing, an offer) and nudges after your yes. You hear the moment it lands.

Researches the market

Recent sales, active listings and price changes near a property, read from the web and put on a one-pager before a valuation, with the sources linked.

Keeps sellers updated

Drafts the weekly update for each seller from the week's viewings and feedback. It goes from your inbox after your yes.

Who it's for

Who uses it at a real estate team.

Agents

An assistant between showings

Leads logged, viewings booked and follow-ups chased from a text in the car.

Team leads

Every lead in the CRM

Nothing lives in someone's head or someone's inbox. The pipeline is in HubSpot or Salesforce, current.

Brokers

Market numbers on demand

Recent sales and listings for any street, on a one-pager, before the call.

Showing assistants

Calendars that don't clash

Viewings booked across buyers, sellers and agents, with everyone told.

Property investors

Research before an offer

Comparable sales, rents and listings for an area, in a sheet you can sort.

Transaction coordinators

Dates that don't slip

Inspection, appraisal and closing dates in the calendar, with a nudge before each one.

Setup

Set up in three steps.

Say what the job is
Describe the role in a sentence when you sign up, or tell the agent in the chat. It writes its own brief, which you can read and change any time.
Connect the apps it needs
One click for most apps. Each one can be Full, Ask first or Read-only, for every agent in the workspace.
Link your phone, or don't
Scan a code and it's in your iMessage or WhatsApp. Or keep it in the app, Slack and email. Hand it the first job in the same message.

Works withHubSpotSalesforceGmailGoogle CalendarCalendlyGoogle SheetsGoogle DocsiMessageWhatsAppZoomand 1,000+ more

Control

Nothing goes out without your yes.

Nothing goes out without your yes

Anything that can't be undone, and any message to another person, waits for your OK. Approve with a 👍 in the chat, or set a role to full autonomy once you trust it.

Read-only is a real lock

Make any app read-only and the agent can look but never change a thing. It applies to every agent in the workspace, from their next run.

Every step on the record

Each run shows what it read, what it did and what it sent, step by step, in the Activity tab. Corrections you make stick.

What it won't do.

Won't pretend

If it couldn't confirm something, it leaves it out and says so. A number without a source doesn't go in a message.

Won't go around you

It never messages anyone on your behalf unless you asked, never spends money, and never makes a judgement call about money on its own.

Won't read what isn't shared

Teammates' agents work only through the apps the workspace shares. Your inbox and your personal apps stay under your own login.

Compared

Three ways to keep the pipeline moving

Task	Doing it by hand	A real estate CRM	Cicada
New leads	Copied from emails when there's time	Imported if the portal is wired up	Read as they arrive, logged with the source, first reply drafted
Booking viewings	Texts back and forth	A calendar inside the CRM	One sentence; it finds the times and sends the invite
Before a showing	Scroll the thread in the car	The contact record	A short brief: who, what they asked, what they can spend
Follow-ups	A list in your head	Task reminders you set	Tracked from the conversation, nudged after your yes
Market research	An evening on the portals	Reports if you pay for them	Recent sales and listings on a one-pager, sources linked
Seller updates	A Friday email, sometimes	A template	Drafted from the week's viewings and feedback, sent after your yes
Where it happens	Your laptop at night	The CRM's own app	Your iMessage, WhatsApp, Slack or email

Try it

Things to ask your real estate team.

01
"new lead from the portal for the elm st listing, log it and reply with viewing times this week"
You get: The lead in HubSpot with its source, and a reply with the times you're free this week, for your yes.
02
"pull comps for 22 Birch Rd, sold in the last 6 months within half a mile"
You get: A one-pager of recent sales nearby with price, size and date, and the links it read them from.
03
"prep me for the 4pm with the Garcias"
You get: A short brief: what they're looking for, what they've seen, what they said about budget, and what's still open.
04
"Every Friday at 4 draft the seller update for each listing."
You get: A drafted email per seller with the week's viewings and feedback, waiting for your yes.
05
"which leads haven't heard from us in 2 weeks"
You get: A list from the CRM with the last touch and who owns it, and a follow-up drafted for each.

Questions

Frequently asked questions.

Does it work with my CRM?

HubSpot and Salesforce connect in a click, and so do many others. If your CRM is a website with no app, it uses its own browser with your login kept in a vault, and you can watch it and take over.

Will it message clients on its own?

No. Replies, viewing times and seller updates are drafted and wait for your OK. A 👍 in the chat sends them from your own inbox.

Where do I talk to it?

iMessage, WhatsApp, Slack, email or the web app. Link your phone with a code and text it from the car. In a group chat it stays quiet until someone names it.

Can it research a property?

Yes. It reads recent sales, listings and price changes from the web and puts them on a one-pager or a sheet, with the links it used. If it couldn't confirm a figure, it leaves it out and says so.

Does it join calls?

Yes. It joins Zoom, Google Meet, Microsoft Teams and Webex as your notetaker and texts you the decisions and next steps when the call ends.

Can every agent on the team have one?

Yes. Everyone in your workspace gets their own agent. The CRM and shared calendars are connected once; each person's inbox stays under their own login.

Will it remember my clients?

It keeps a memory of your clients, what they're looking for and your rules that you can read and edit in the app. Corrections stick.

What does it cost?

Every workspace starts with 300 free credits. You add a card at sign-up and nothing is charged until you run low; then it's $25 for 200 credits, with no subscription. A quick reply is about 5 credits and a typical run under 20; plans start at $99 a month.

Often hired together

One teammate. The output of a team.

Works nights, remembers every decision, answers in the thread. Start free with 300 credits.