cicada
For SaaS companies

Cicada for SaaS companies.

Lead research, CRM updates, trial and onboarding follow-ups, renewal risk and the Monday numbers, handled by agents that work in your CRM, your helpdesk, Stripe, Slack and the inbox.

Sign up and your agent comes set up for this. Free for 3 days, then from $29 a month.

#revenue · Slack
Maya · 9:02 AM
@Cicada which trials from last week haven't booked an onboarding session?
Cicada · 9:03 AM
Seven of 23. Five opened the welcome email and stopped there, two never opened it. A short nudge for each is drafted in your Gmail, using the use case they gave at sign-up. Want them sent?
Maya · 9:05 AM
send them, and flag any renewals at risk this month
Cicada · 9:06 AM
Sent. Two renewals need you: Copperleaf's main contact left last month, and Halden has three open Zendesk tickets and hasn't replied in 16 days. Briefs for both are in the doc.
DOC
Renewals at risk · November
Doc · 2 accounts · tickets, contacts, last touch
Open
Slack · a channel thread · drafted, then sent after a yes
The short answer

What does Cicada do for SaaS companies?

For a SaaS company, Cicada is an AI workforce for the work around the product: the pipeline, onboarding and renewals. A sales agent researches accounts and keeps HubSpot, Salesforce or Pipedrive current from your emails and meetings. A customer success agent watches every account for open tickets, quiet threads and renewals coming up, and writes the brief before you talk to them. Another pulls the week's numbers from Stripe, the CRM and the helpdesk into one sheet. Everyone on the team messages their own teammate in Slack, iMessage, WhatsApp or email, and anything a customer would see waits for your yes.

What it does

What your SaaS company does.

01

Researches leads and accounts

Reads the company's site, its news and your CRM history, and writes a one-page brief with the sources linked before the call.

02

Keeps the CRM current

Logs emails and meetings, moves deal stages and adds contacts in HubSpot, Salesforce or Pipedrive, within the permission you set.

03

Chases trials and onboarding

Finds the trials and new customers who stalled at a step, and drafts a short personal nudge from your inbox for your yes.

04

Watches accounts before renewal

For every account renewing soon, checks open tickets, quiet threads and contacts who left, and flags the ones at risk with the reasons.

05

Takes the meeting notes

Joins Zoom, Google Meet, Teams and Webex calls as your notetaker, sends the actions to your chat and drafts the follow-up.

06

Reports the week

New and cancelled subscriptions from Stripe, pipeline by stage from the CRM and ticket volume from the helpdesk, in one sheet every Monday.

Who it's for

Who uses it at a SaaS company.

Founders

A revenue team before you hire one

Lead research, follow-ups and the weekly numbers handled while you sell and build.

Account executives

Prepped for every demo

A brief on the account before the call and the CRM updated after it, without the typing.

SDR teams

Lists and first drafts done

Accounts researched, contacts found and outreach drafted from each rep's own inbox.

Customer success managers

No renewal goes quiet

Every account watched for warning signs, with a brief ready before the check-in.

RevOps

A CRM that stays clean

Missing fields filled, duplicates found and stages kept honest from the emails and meetings.

Heads of growth

The numbers without the spreadsheet

Signups, conversions and churn pulled together each week, every figure checked against its source.

Setup

Set up in three steps.

  1. Say what the job is

    Describe the role in a sentence when you sign up, or tell the agent in the chat. It writes its own brief, which you can read and change any time.

  2. Connect the apps it needs

    One click for most apps. Each one can be Full, Ask first or Read-only, for every agent in the workspace.

  3. Link your phone, or don't

    Scan a code and it's in your iMessage or WhatsApp. Or keep it in the app, Slack and email. Hand it the first job in the same message.

Works withHubSpotSalesforcePipedriveStripeZendeskIntercomGmailSlackGoogle SheetsZoomand 1,400+ more
Control

Nothing goes out without your yes.

Nothing goes out without your yes

Anything that can't be undone, and any message to another person, waits for your OK. Approve with a 👍 in the chat, or set a role to full autonomy once you trust it.

Read-only is a real lock

Make any app read-only and the agent can look but never change a thing. It applies to every agent in the workspace, from their next run.

Every step on the record

Each run shows what it read, what it did and what it sent, step by step, in the Activity tab. Corrections you make stick.

What it won't do.

Won't pretend

If it couldn't confirm something, it leaves it out and says so. A number without a source doesn't go in a message.

Won't go around you

It never messages anyone on your behalf unless you asked, never spends money, and never makes a judgement call about money on its own.

Won't read what isn't shared

Teammates' agents work only through the apps the workspace shares. Your inbox and your personal apps stay under your own login.

Compared

Three ways to run the revenue work

TaskDoing it by handA CRM and point toolsCicada
Lead researchOpen tabs before every callAn enrichment tool's fieldsA brief with the company, people and news, sources linked
CRM updatesTyped in after the meeting, sometimesFields synced by an integrationLogged from your emails and meetings, within the permission you set
Trial follow-upsWhen someone remembersA fixed email sequenceA personal nudge for each stalled trial, drafted for your yes
Renewal riskFound when the customer cancelsA health score to checkTickets, quiet threads and contacts checked, risks flagged with reasons
The weekly numbersA spreadsheet every MondayDashboards in three appsOne sheet from Stripe, the CRM and the helpdesk, every Monday
Where it happensYour laptopEach tool's own screenYour Slack, iMessage, WhatsApp or email
Try it

Things to ask your SaaS company.

  1. 01

    "brief me on Northwind before tomorrow's demo"

    You get: A one-page brief: what they do, who's coming, recent news and your past emails with them, with the sources linked.

  2. 02

    "log today's meetings in HubSpot and move the stages"

    You get: Each meeting logged against its deal with the next step, and the stages moved within the permission you set.

  3. 03

    "which trials from last week haven't booked onboarding?"

    You get: The list from your CRM, what each did after signing up, and a nudge drafted for each, for your yes.

  4. 04

    "Every Monday at 8, flag renewals in the next 90 days that look at risk."

    You get: A weekly message naming each account at risk and why: open tickets, a quiet thread, a contact who left.

  5. 05

    "put last month's new and cancelled subscriptions from Stripe in a sheet"

    You get: A sheet by plan with the totals, every figure checked against Stripe, shared as a link.

Questions

Frequently asked questions.

Does it work with HubSpot and Salesforce?

Yes, and Pipedrive. Connect the CRM once and it reads and updates deals, contacts and activities. Set it to Ask first or Read-only and it checks with you before a change, or only looks.

Will it email our customers on its own?

Not unless you let it. Every message to a customer is drafted and waits for your OK in the chat, and a thumbs up sends it. You can give routine follow-ups more autonomy once you trust it.

Can the whole revenue team use it?

Yes. Everyone in the workspace gets their own agent. The CRM and the helpdesk are connected once for the team, and each person's inbox stays under their own login.

Does it join sales and customer meetings?

Yes. Zoom, Google Meet, Microsoft Teams and Webex, as a notetaker. It sends the decisions and actions to your chat and can update the CRM from them.

Where do we talk to it?

Slack, iMessage, WhatsApp, email or the web app. Mention it in a Slack channel and it answers in the thread, where the whole team sees the result.

Will it remember how we sell?

It keeps a memory of your accounts, your people and your rules, like who your ideal customer is and what goes in a renewal brief, that you can read and edit in the app. Corrections stick.

What does it cost?

Starter is free for 3 days, then $29 a month for 300 credits and 3 agents for one person; Growth is $99 a month for up to 10 people and Business $249 with no limit on people. A quick reply is about 5 credits and a typical run under 20, unused credits roll over on Growth and Business, and packs start at $25 for 200.

Often hired together

Your next employee could be AI.

Deploy a coordinated AI workforce that helps your business move faster, operate smarter and get more done. Free for 3 days, then from $29 a month.